6 Loyalty-Driving Apps for Better B2B Ecommerce Customer Retention

According to business owners – getting customers is one of the most difficult parts of doing business.  

Landing customers can be overwhelming and keeping them around is even harder. Offering good customer service is always important, however, the truth is, that is not enough anymore.

According to one study, nearly 90% of businesses said their number one focus is providing a great customer experience. But, with so many companies providing superior customer service, how can a startup or a small business hope to make a difference and stand out?

By winning customer loyalty, of course.

Thanks to Shopify B2B ecommerce platform and its loyalty apps, you can now improve customer loyalty and exceed customers’ expectations.

Why B2B Customer Loyalty is So Important

Customer loyalty defines as a buyer’s desire for doing business with a particular brand. It is the relationship between the customer and the business that matters.

Customer loyalty goes beyond enjoying the products or services one business offers. It is enjoying them to a level you will want to promote them, attach them to your memories or even go out of your way to purchase them.

But, how does customer loyalty actually improves your B2B business? Why does customer loyalty matter?

There are a few reasons why improving customer loyalty is the solution for any business.

  • Loyal customers spread the word about your brand – We trust people when they recommend a product or company to us, right? Loyal customers believe in your company and they don’t hesitate to share the word with anyone. This is a huge benefit to your business.
  • Loyal customers stick with you – If a customer has proven its loyalty, they stick no matter what. They don’t purchase your products a few times and suddenly stop. They like what is at the core of your business. Even if something goes wrong, these customers are more likely to stay true to your business.
  • Cross and up-selling opportunities – An existing customer trusts your more than a new potential customer. That is why it is easy to cross or up-sell products to them without extra effort. This can help you increase sales and revenue without the acquisition of new buyers.
  • Stand among the competition – In today’s super competitive market, it is difficult to make your business separate from others. That is the truth. However, loyal customers can create a difference by doing repetitive business, share feedback, recommend products, and more.

Improve Customer Loyalty Online with Shopify B2B Ecommerce Apps

Today, over 800.000 businesses use Shopify to power their ecommerce websites. Shopify has simplified the process for selling products online so much that opening a B2B store is really easy and quick for almost anyone.

Today’s customers require more than a store. In order to retain customers and build a base of loyal purchasers, you need to consider new strategies.

Loyalty programs can help grow sales, but according to research, customer loyalty develops through relationships.

B2B customers today seek benefits. Whether it is discounts, free shipping, quick returns of products, and more.

Shopify knows ecommerce sellers are focused on strategies to increase traffic. In addition to helping build successful stores, the Shopify App Store offers all kinds of tools and apps. You can market better, engage more, and effectively exceed customers’ expectations.

With so many apps to choose from, it can be challenging to figure out which one help improve customer loyalty.

We’ve found the best Shopify customer loyalty apps to use to take your B2B business to the next level.

1.Mailchimp for Email Marketing

Email campaigns are producers of sales for merchants. Companies that are using marketing automation can drive greater email engagement.

Mailchimp allows you to send emails (based on customer behavior or product recommendation) which when included in newsletters can increase conversions by 20%.

By using this app, you can keep in touch with your customers and send attractive and timed email offers.

2. Returns Manager for Product Returns

The majority of online purchasers review the return policy before deciding to purchase from you. This is something you need to keep in mind.

B2B shoppers prefer convenience and offering easy returns provide cost savings and eliminate purchasing hesitations and fears.

With this app, sellers can offer simple and hassle-free product returns. Purchasers can log returns online. All they need to do is provide shipping information.

3. Smile.io for Rewards & Loyalty

Smile.io is one of the best and most popular loyalty and referral applications. Used by hundreds of thousands of merchants, the app is free to up to 500 members.

The app offers plenty of ways of rewarding loyal customers – referral bonuses, points for purchases, and more. It integrates with Shopify POS, meaning your brick-and-mortar purchasers won’t be left out as well.

4. LoyaltyLion

Just another well-established app for Shopify B2B sellers to take advantage of.

LoyaltyLion will provide you with everything you need to run a flexible loyalty scheme, ways to reward your buyers, and some excellent customization options. Also, you will find some advanced features as you browse through the package options.

5. Swell Rewards

If you are looking for an app to integrate your loyalty program with email marketing tools, look no further as Swell Rewards offer the option to showcase points balances, scheme information, and more in your emails.

You can also create a scheme linked directly to your loyalty system.

6. ReferralCandy

ReferralCandy is a marketing automation app for your online store. With this app, you can make it easy for your customers to refer a friend. The app is trusted by over 3000 stores to help drive more sales through referrals and word-of-mouth marketing.

Final Words

Every B2B business should be thinking of ways and strategies to attract new customers but without engaging the current customers, you are missing out on quick profit margins and long-term growth.


When it comes to running your own loyalty program, the Shopify App Store has everything you need. Explore the above apps and see what suits your business best.


And remember – customer loyalty matters. Making customers loyal to your brand helps with customer retention, word of mouth marketing, and feedback. Click here to learn more about online selling!